Animation in Action: 4 Proven Ways to Boost Your Brand's ROI

A clip from a cancer awareness animation campaign

In today's fast-paced digital world, catching and keeping your audience's attention is harder than ever. That's where animation comes in. It's not just about making things look pretty – it's a powerful tool that can help your brand stand out and drive real business results.

Animation brings your message to life in ways that static images or text alone simply can't match. It can explain complex ideas quickly, tell emotional stories that connect with viewers, and leave a lasting impression that keeps your brand top-of-mind.

But not all animation is created equal. Different types of animated content serve different purposes and can lead to varying returns on investment. In this article, we'll explore four key types of animation that can supercharge your brand's marketing efforts and boost your bottom line. We'll look at the data behind their effectiveness and show you how to choose the right approach for your goals.

Ready to see how animation can transform your brand's performance? Let's dive in.

Did you know that great animation can make your brand more money?
Let's look at four ways to use animation and how they can help your business grow.

1. Ads That Drive Sales

Short, snappy animated ads can really help your brand sell more. Here's why they work:

• People remember them: Viewers recall 95% of a message when it's watched in a video, compared to only 10% when read in text.

• They boost sales: Brands using video see 49% faster revenue growth than those who don't.

• They're quick: Most are 15 to 30 seconds long, perfect for busy viewers.

ROI fact: Companies using video get 66% more qualified leads per year. That's a lot of potential customers!

2. New Product Launches with stories to resonate

Did you know? 84% of people say they've been convinced to buy a product or service by watching a brand's video.

When you have something new to show off, animation can help explain it better. These videos:

• Can be as short as 15 seconds and as long as 60 seconds

• Can increase landing page conversions by up to 80%

• Help 72% of customers understand a product or service better than text alone

3. Social Media Content That Spreads

Fun stats: Videos on LinkedIn get shared 20 times more than other types of posts.
That means a lot of extra eyes on your brand.

Animated social media posts can make your brand famous online. They're great because:

• Social video gets 1200% more shares than text and images combined

• 93% of brands got a new customer because of a video on social media

• They can be different lengths to fit different platforms

4. Educational Animation to Build Trust

Using animation to teach people about your industry shows you're an expert. This helps build trust and can lead to more sales. These videos:

• Are often 3 to 10 minutes long

• Make viewers 85% more likely to buy a product

• Keep people watching 2.7 times longer than other types of content

96% of people prefer to watch an explainer video to learn more about a product or service.

Picking the Right Animation to ensure great rOI

To get the most bang for your buck, think about:

• Your goals: Different types of animation work better for different aims

• Your audience: Where do they spend time online?

• Your message: How much time do you need to tell your story?

With the right animation partner, investing in high-quality animation pays off long-term for your brand.
Brands that use video grow their revenue 49% faster year-over-year than those that don't.

Animation is more than pretty pictures – it's a powerful tool that can help your brand drive sales with stories that resonate and stand out.

By choosing the right type and investing in quality, you can see real results in your bottom line.

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