Singapore Corporate Video

Made Differently

Animation has emerged as a transformative tool in corporate branding, offering unprecedented opportunities for businesses to engage audiences and communicate complex ideas in visually compelling ways.

We provide corporate video production services to ensure that your brand's message is conveyed with clarity and impact. Whether it is for a new product launch, company recruitment, or event coverage, our team delivers high-quality, professional results that align with your business objectives.

Partner with us to elevate your corporate communications today.

Table of Content

This article provides a detailed examination of the historical development of corporate animation vand content, along with insights into the most effective techniques that have emerged over time.

    • The power of animation in corporate branding

    • Benefit for Brand's Visibility

    • What is Animations?

    • Differences between 2D and 3D in corporate video animation

    • Planning your corporate video animation

    • Incorporating brand elements

    • Engagement metrics

    • Conversion metrics

    • Brand awareness metrics

    • Return on Investment (ROI)

    • Internal metrics



    • Emerging technologies (VR, AR, interactive 3D)

    • AI and machine learning in animation

    • Sustainability and eco-friendly production methods

    • Successful corporate animation campaigns

    •  Lessons learned and best practices

1. Introduction

The power of animation in corporate branding

  1. Visual Impact: Animation creates immersive, lifelike environments that capture attention and leave lasting impressions. This visual richness helps brands stand out in a crowded marketplace.

  2. Storytelling Capabilities: Complex narratives and abstract concepts can be brought to life through animation, allowing brands to tell their stories in ways that resonate emotionally with viewers.

  3.  Flexibility: Animation adapts to various platforms and formats, from short social media clips to full-scale promotional videos, ensuring consistent brand messaging across different channels.

  4.  Innovation Showcase: For tech-focused or forward-thinking brands, using animation demonstrates a commitment to innovation and cutting-edge communication methods.

  5. Product Visualisation: animation excels at showcasing products, especially those that are complex, large-scale, or still in development. It allows for detailed demonstrations of features and functionalities.

  6. Brand Differentiation: High-quality animation can set a brand apart from competitors, positioning it as sophisticated, modern, and invested in quality communication.

  7.  Increased Engagement: Interactive animations can boost audience engagement, encouraging longer viewing times and higher retention rates for brand messages.

Animation offers several advantages for corporate marketing:

a) Enhanced Visualisation: Complex products or services can be demonstrated clearly and engagingly.

b) Memorable Branding: Unique animation characters or environments can become iconic brand representations.

c) Versatility: Animation assets can be repurposed for various marketing materials, ensuring consistency across campaigns.

d) Emotional Connection: Realistic animation environments and characters can evoke stronger emotional responses from viewers.

e) Demonstration of Innovation: Using animation can position a company as technologically advanced and forward-thinking.

f) Improved Engagement: Interactive animations can increase user engagement and time spent with marketing materials.

g) Cost-Effective Prototyping: Animations can showcase product concepts without the need for physical prototypes.

h) Global Adaptability: Animations can be easily localised for different markets by changing text or voice-overs without recreating the entire animation.

i) Data Visualization: Complex data or statistics can be presented in intuitive, visually appealing animation formats.

j) Virtual Experiences: Animations can create virtual tours of facilities or products that are difficult to access in person.

k) Consistency in Branding: Animation models ensure that product representations remain consistent across all marketing materials.

l) Attention-Grabbing: In a world saturated with 2D content, 3D animations stand out and capture audience attention more effectively.

By leveraging these benefits, corporations can create more impactful, memorable, and effective marketing campaigns that resonate with their target audience and effectively communicate their brand message.


Benefits for Brands Visibility

2. Understanding Corporate Animation

Animation is a digital process of creating moving images in a digital environment. It involves the following key elements:

  • Modelling: Creating animation objects and characters in a digital space.

  • Texturing: Adding surface details and materials into models. 

  • Rigging: Creating a digital skeleton for characters or objects to enable movement

  • Animation: Manipulating objects and characters to create motion over time. 

  • Lighting: Adding virtual light sources to create mood and depth. 

  • Rendering: Generating the final images by processing all the above elements.

Animation creates a sense of depth and realism by simulating three-dimensional space, allowing objects and characters to be viewed from multiple angles and perspectives.

Differences between 2D and 3D animation

Understanding the differences between 2D and 3D animation is crucial for brand marketers when deciding which animation style best suits their project's needs, budget, timeline, and desired aesthetic. Both 2D and 3D animations have their strengths, and the choice between them should align with the specific goals of the marketing campaign and the brand's overall visual strategy. While both 2D and 3D animation create moving images, they differ significantly in several aspects such as:

a) Dimensionality:

  • 2D: Creates flat images on a single plane, using only X and Y axes.

  • 3D: Generates objects in a virtual three-dimensional space, using X, Y, and Z axes.

b) Creation Process:

  • 2D: Involves drawing individual frames by hand or using vector-based software. Each frame or keyframe is created separately.

  • 3D: Requires modelling 3D objects, applying textures, rigging (creating a skeleton), and animating in a 3D environment. The software interpolates between keyframes.

c) Perspective and Camera Movement:

  • 2D: Limited to a fixed perspective. Changing view angles often requires redrawing the entire scene.

  • 3D: Can be viewed and animated from any angle. Camera movements are more flexible and dynamic.

d) Realism and Style:

  • 2D: Often more stylized or abstract. Achieving photorealism is challenging and labour-intensive.

  • 3D: Can achieve high levels of photorealism. Also capable of stylized looks, but naturally lends itself to more realistic representations.

e) Resource Requirements:

  • 2D: Generally less computationally intensive. Can be created with simpler software and less powerful hardware.

  • 3D: Requires more powerful hardware and specialised software. Rendering can be time-consuming and resource-intensive.

f) Flexibility in Post-Production:

  • 2D: Changes often require redrawing frames or scenes.

  • 3D: Allows for easier camera angle changes, lighting adjustments, and object modifications after initial creation.

g) Learning Curve:

  • 2D: Basic 2D animation techniques can be easier to learn initially.

  • 3D: Generally has a steeper learning curve due to the complexity of 3D software and the multiple stages involved in creation.

h) Asset Reusability:

  • 2D: Assets often need to be redrawn for different angles or scenes.

  • 3D: Once created, 3D models can be reused in multiple scenes and viewed from any angle.

i) Lighting and Shadows:

  • 2D: Lighting and shadows must be drawn or painted manually.

  • 3D: Lighting can be simulated realistically, with automatic shadow casting and global illumination.

j) Motion and Physics:

  • 2D: Natural motion and physics must be approximated by the animator.

  • 3D: Can utilise physics engines to simulate realistic motion, cloth dynamics, particle effects, etc.

k) Production Time:

  • 2D: Can be faster for simpler animations but time-consuming for complex scenes.

  • 3D: Initial setup (modelling, rigging) can be time-consuming, but complex animations and scenes can be created more efficiently once assets are ready.

l) Cost:

  • 2D: Generally less expensive for simpler projects due to lower hardware and software requirements.

  • 3D: Often more expensive due to higher hardware/software costs and potentially longer production times.

Planning your corporate video animation

By thoroughly addressing these aspects of planning, you set a strong foundation for your animation project. This careful preparation helps ensure that the final product aligns with your brand objectives, resonates with your target audience, and stays within budget constraints. You might start by 

Defining objectives and target audience
a) Clarifying project goals:

  • Identify the primary purpose of the animation (e.g., product demonstration, brand awareness, educational content)

  • Set specific, measurable objectives (e.g., increase engagement by 20%, explain a complex process in 60 seconds)

  • Align animation goals with broader marketing and business objectives

b) Understanding your target audience:

  • Develop detailed audience personas

  • Research audience preferences, pain points, and content consumption habits

  • Consider cultural and demographic factors that may influence reception

c) Defining key performance indicators (KPIs):

  • Establish metrics to measure success (e.g., view count, click-through rate, conversion rate)

  • Set up tracking mechanisms for these KPIs

d) Budgeting considerations:

Factors influencing budget:

  • Animation length and complexity

  • Level of detail and realism required

  • Number of characters and environments

  • Need for custom models vs. using pre-made assets

  • Rendering requirements (e.g., photorealistic rendering is more expensive)

    Cost breakdown:

  • Pre-production (concept art, storyboarding)

  • Animation modelling and texturing

  • Rigging and animation

  • Lighting and rendering

  • Post-production (compositing, sound design)

  • Revisions and client feedback rounds

    In-house vs. outsourcing:

  • Evaluate the cost-effectiveness of building an in-house team vs. hiring an external studio

  • Consider long-term needs and potential for future projects

ROI considerations:

  • Estimate potential return on investment

  • Consider the lifespan and reusability of the 3D assets created

Choosing the right style and tone

a) Brand consistency:

  • Ensure the animation style aligns with existing brand guidelines

  • Consider how the animation style will integrate with other marketing materials

b) Audience preferences:

  • Choose a style that resonates with your target audience

  • Consider industry norms and competitor styles

c) Content and message:

  • Match the style to the content (e.g., a more playful style for light-hearted content, a sleek and professional style for technical demonstrations)

d) Realism vs. stylization:

  • Decide on the level of realism needed (photorealistic, semi-realistic, or stylized)

  • Consider how realism or stylization can impact emotional connection and message clarity

e) Timelessness:

  • Consider how well the chosen style will age over time

  • Balance trendy styles with more classic approaches

Incorporating Brand Elements

What is animation?

Your animation can become a powerful extension of your brand identity. The key is to maintain a balance between creative expression and brand consistency, ensuring that the final product is both innovative and unmistakably aligned with your brand. Let’s see how to do it

1. Integrating logo and brand colours

a) Logo placement:

  • Strategic positioning: Determine key moments for logo visibility without overexposure

  • Animation opportunities: Consider animating the logo for added impact (e.g., build-up reveals, transitions)

  • Consistency: Ensure logo usage adheres to brand guidelines (minimum size, clear space, etc.)

b) Colour palette integration:

  • Primary and secondary colours: Use the brand's colour palette as a foundation for the animation's visual style

  • Colour psychology: Leverage brand colours to evoke specific emotions or reinforce brand attributes

  • Contrast and legibility: Ensure brand colours work well in the animation environment without compromising visibility

c) Texture and materials:

  • Brand-inspired textures: Develop animation textures and materials that reflect brand identity (e.g., metallic finishes for luxury brands)

  • Consistency across elements: Apply brand-specific materials consistently to maintain a cohesive look

d) Environmental branding:

  • Subtle integrations: Incorporate brand elements into backgrounds and environments (e.g., branded signage in a cityscape)

  • Product placement: Showcase branded products or services within the animation world naturally

2. Maintaining brand voice and messaging

a) Tone and Personality:

  • Character behaviour: If using characters, ensure their actions and expressions align with the brand's personality

  • Narration style: Choose a voiceover artist whose tone matches the brand voice

  • Dialogue and text: Craft any written or spoken content to reflect the brand's communication style

b) Key messaging:

  • Core values: Weave the brand's core values and unique selling propositions into the narrative

  • Consistency with other channels: Ensure the animation's messaging aligns with concurrent marketing campaigns

  • Clarity and simplicity: Communicate brand messages clearly without overwhelming the viewer

c) Target audience consideration:

  • Audience-appropriate language: Adapt the complexity and style of language to suit the target demographic

  • Cultural sensitivity: Ensure messaging is culturally appropriate for the intended audience

d) Brand storytelling:

  • Narrative arc: Develop a story that embodies the brand's mission or values

  • Emotional connection: Use storytelling techniques to create an emotional bond between the viewer and the brand

3. Balancing creativity with corporate guidelines

a) Understanding brand guidelines:

  • Comprehensive review: Thoroughly analyse existing brand guidelines and style guides

  • Identifying flexibility: Determine areas where creative interpretation is possible within the guidelines

  • Consultation: Work closely with brand managers to understand the spirit of the guidelines

b) Creative interpretation:

  • Pushing boundaries: Explore innovative ways to express brand identity within the 3D medium

  • Adaptation for 3D: Translate 2D brand guidelines into 3D environments creatively

  • Proposing updates: Suggest updates to brand guidelines to accommodate 3D animation needs if necessary

c) Consistency vs. innovation:

  • Core elements: Maintain strict adherence to core brand elements (logo, primary colors, key messaging)

  • Creative freedom: Allow more flexibility in areas not explicitly covered by guidelines (e.g., 3D character design, environmental details)

  • Justifying creative decisions: Prepare rationales for any deviations from standard guidelines

d) Approval process:

  • Stakeholder involvement: Engage key stakeholders early in the creative process

  • Staged approvals: Set up a multi-stage approval process to ensure brand compliance at each step

  • Documentation: Keep detailed records of approved creative decisions for future reference

e) Brand evolution:

  • Future-proofing: Consider how the 3D animation style might influence future brand developments

  • Trend awareness: Balance timeless brand elements with contemporary animation trends

  • Brand extension: Use 3D animation as an opportunity to explore potential brand extensions or new visual territories

f) Technical considerations:

  • Colour accuracy: Ensure colour reproduction is accurate across different platforms and devices

  • Scalability: Design elements that work across various resolutions and aspect ratios

  • File formats: Consider how brand elements will be translated into 3D file formats

g) Legal compliance:

  • Trademark usage: Ensure proper usage of trademarked elements in the 3D environment

  • Licensing: Address any licensing issues for music, fonts, or other elements used in the animation

3. Measuring Success and ROI

By implementing a robust measurement and optimization strategy, you can continuously improve the performance of your 3D animation projects. The Key point that can be taken into account are:

a) Engagement metrics:

  • View count: Total number of views across all platforms

  • View duration: Average time spent watching the animation

  • Completion rate: Percentage of viewers who watch the entire animation

  • Social shares: Number of times the animation is shared on social media platforms

  • Comments and interactions: Volume and sentiment of user comments

b) Conversion metrics

  • Click-through rate (CTR): Percentage of viewers who click on a call-to-action

  • Lead generation: Number of new leads attributed to the animation

  • Sales impact: Increase in sales or inquiries following the animation's release

  • Email sign-ups: Number of new email subscribers generated

c) Brand awareness metrics:

  • Brand recall: Surveys to measure audience memory of brand elements in the animation

  • Brand sentiment: Changes in brand perception before and after viewing the animation

  • Search volume: Increase in brand-related search queries

d) Return on Investment (ROI):

  • Cost per view: Total project cost divided by number of views

  • Cost per acquisition: Total project cost divided by number of new customers acquired

  • Revenue attribution: Direct revenue generated as a result of the animation

e) Internal metrics:

  • Stakeholder satisfaction: Feedback from internal teams and executives

  • Reusability: Number of times animation assets are repurposed for other projects

  • Time saved: Reduction in time spent explaining concepts that are now covered by the animation

4. Future Trends in Corporate Animation 

Trends are likely to shape the future of corporate 3D animation, making it more immersive, efficient, and environmentally conscious. Let’s take a look at what are the future trends in corporate Animation!

  1. Emerging technologies (VR, AR, interactive 3D)

    Virtual Reality (VR), Augmented Reality (AR), and interactive animation are set to revolutionise corporate animation:

    • VR: Companies will likely use VR for immersive product demonstrations, virtual showrooms, and training simulations. This technology allows clients and employees to interact with 3D models in a fully immersive environment.

    • AR: Augmented Reality will be increasingly used for product visualization, allowing customers to see how products would look in their own spaces. It will also be used for maintenance and repair guidance, overlaying 3D animated instructions onto real-world objects.

    • Interactive 3D: Web-based interactive 3D experiences will become more common, allowing users to explore 3D models of products or environments directly in their browsers without the need for specialized hardware.

    2. AI and machine learning in animation

    Artificial Intelligence and machine learning are poised to transform the 3D animation workflow:

    • Automated rigging: AI algorithms will streamline the process of creating character rigs, saving time and reducing the technical burden on animators.

    • Motion capture enhancement: Machine learning will improve motion capture data, filling in gaps and smoothing out movements automatically.

    • Generative animation: AI models will be able to generate animation based on text descriptions or rough sketches, speeding up the creation of background elements or crowd scenes.

    • Style transfer: Machine learning algorithms will allow the application of specific animation styles to 3D models, enabling quick iterations and experimentation.

    3. Sustainability and eco-friendly production methods

As environmental concerns grow, the 3D animation industry will likely adopt more sustainable practices:

  • Cloud rendering: Increased use of cloud rendering services will reduce the need for energy-intensive local render farms, potentially lowering carbon footprints.

  • Virtual production: The use of real-time rendering engines for previsualization and final output will reduce the need for physical sets and travel, decreasing overall environmental impact.

  • Energy-efficient hardware: Animation studios will invest in more energy-efficient workstations and servers to reduce power consumption.

  • Sustainable software practices: Development of animation software will focus on optimising processes to reduce computational requirements, thus lowering energy usage.

  • Remote collaboration tools: Improved remote working capabilities will reduce the need for commuting and office space, contributing to lower carbon emissions.

Case Study

  • Art Director

    Jerly is a highly skilled Lighting Technical Director with over 13 years of experience in Visual Effects. His career has flourished in esteemed studios such as Industrial Light & Magic (Lucasfilm), DNEG, and MPC, including a significant two-year tenure in the UK. Jerly has played a pivotal role in creating stunning visuals for Hollywood hits like Jurassic World, Transformers, and Mission Impossible. Known for his expertise in 3D lighting and narrative enhancement, he is dedicated to pushing the limits of creativity and technical excellence in Visual Effects.

Meet The Core Team

We are all creatives in our own field and expertise to help produce your brand’s story in the most authentic way.

  • Managing Director / Founder

    I’m a creative professional that specializes in digital 2d, 3d animation and motion graphics. We haven’t met yet, but let's connect if you are:

    - A marketer, brand manager who is looking to hire a creative angle for storytelling, animation, motion graphics, I work with many people like you.

    - A marketer, brand manager who is looking to bridge communication gaps when entering a new market in the region, specifically in the Asia Pacific market in the form of brand playbook, sales kit and brand videos.

    - An executive producer or creative director of an agency who is looking for a content production partner or cross-expertise.

    If any of the above sounds like you, I work a lot with people like you.

    I’ve spent most of my entire career in the space of animation, motion design and interactive content.

    Click here to view my career highlights on LinkedIn. Let’s connect!

Ruyi Gan - Creative Producer in animation, motion design and video production

  • Creative Producer

    For the past 12 years in digital animation and production, I love to be working alongside clients in meeting their key metrics creatively, ensuring we have the specialised talents to work on each specific project. I believe that creativity and effective project management go hand in hand in order to achieve the results that are on-brand and high quality.

    I have enjoyed working on various diverse creative animated projects for clients like Mandai Wildlife Reserve, NHG, SGX, Simmons and Lazada.

Who we work with

We work with forward-thinking brands to connect with you and shape the world around us.

What They Are Saying

  • Thank you for putting us in the right direction from the start of planning to the execution of the project.

  • Great work within many constraints within the project. The team puts in a lot of thought in the discovery phase, taking the initiative to tell us what would and wouldn’t work for our campaign.

  • Quality work and going the extra mile to understand what we are looking for despite the tight deadlines; it saved us a lot of time during the creative process.

Some call us Video Production
or Animation Company

But at the heart of it, we are visual storytellers who work closely with people
and brands we believe in.

Be it 3D animation or other video production methods, what keeps us going is to create content that not only looks great, but also to co-create with you in order to deliver meaningful results for your investment.

HSBC Global Private Banking Immersive Dinner

National University of Singapore Brand Video

  • From creating brand mascot, expressive texts, motion design and animation encapsulate the entire motion graphics discipline. We work with experienced, senior designers in each of the discipline to expand our creative services to supplement the team on larger-scale projects.

    As such, we are able to offer clients our full range of design-driven solutions from small to larger scale projects. This too allows us to pivot easily if the needs change, which is critical in today's marketing strategies.

  • Your brand awareness starts with how you position your brand and marketing campaign identity. More than just animated content and key visual for your social media, it deserves an identity that sets you apart from the competition.

    If you are managing your marketing and brand's presence specifically in Asia Pacific region, we will be your creative partner ensuring story and visuals that will connect and relate with your target market.

  • When it comes to your your business, audience, industry and brand, you know them the most.

    We will be your partner in translating your words and vision into visual narrative that connects and creates an impression with your target audience.

    You will be working closely with our creative director and account manager at every stage to ensure we deliver a brand video that everyone will be proud of.

  • You are looking for a greater online presence to drive interaction and enhance your brand's visibility. Connect with your audience to inspire action and let us work closely with you to create content that not only stands out in the feed, but also creates a lasting impression for your brand.

    A bespoke content in animation or illustrations could be a powerful and versatile tool for your engagement and growth.

  • 2D Animation will bring a different flair to brands that are looking to communicate in a certain way. This could include characters, texts, creatures and background that are moving in a two dimensional space.

    Very much so like 3D, it has a different appeal to audience when it's done right.

Frequently Asked Questions About Corporate Videos

  • Corporate videos enhance your brand’s visibility and effectively communicate your message. They provide a dynamic platform to showcase your company's values, products, and services, creating a lasting impression on your audience. These videos also serve as powerful tools for engaging with customers, attracting potential clients, and building brand identity, ultimately leading to increased brand awareness and potentially boosting sales or customer engagement. Take a look at our corporate video portfolio for a preview of how we can elevate your brand visibility.

  • Yes, Elevate can create corporate videos for VR (Virtual Reality) and AR (Augmented Reality) applications. Our proficiency in producing content across a range of mediums, from traditional screens to immersive virtual environments, allows us to produce corporate videos specifically tailored for these new digital platforms. This approach allows for innovative and engaging presentations that can significantly enhance user experience in both virtual and augmented reality settings.

  • At Elevate, we blend high-end technology with creativity in corporate video production. Our videography toolkit includes ultra-high-definition cameras for crystal-clear visuals, drones for breathtaking aerial views, and smooth camera movements achieved with gimbal stabilisers. We creatively piece together stories using Adobe Premiere Pro, add flair with After Effects, and delve into immersive realms with VR and AR. Plus, our live streaming, top-notch sound, and lighting gear ensure every video is a cut above.

  • The lead time for producing a corporate video in Singapore typically ranges from 2 to 4 weeks for basic projects. More complex videos with advanced graphics or multiple locations may take 4 to 8 weeks. Highly intricate projects with extensive post-production can extend beyond 8 weeks. Timelines can vary based on project specifics and client requirements. For an accurate estimate tailored to your project, please contact us at hello@elevatefuture.com.

  • At Elevate, we highly value client involvement in the corporate video production process. Our approach is deeply collaborative, involving thorough research into your business and objectives. This ensures that you can provide input and feedback at every creation stage, from initial concept development to the final product, guaranteeing that the completed video aligns precisely with your vision and goals.

  • Elevate offers revisions and edits on corporate video projects to ensure your final product closely aligns with your expectations. Our process includes 2-3 rounds of revisions, allowing us to refine the content based on your specific feedback and meet your project's marketing objectives.

  • The cost for corporate video services varies, starting from $2,000 for basic videos and can exceed $15,000 for high-end productions, depending on complexity and production requirements. For a precise quote tailored to your specific needs, please contact us at hello@elevatefuture.com.