3D Anamorphic OOH Production
If you are a high-end brand that looks for ways to create an impression and cut through the noise, 3D OOH (Out of Home) anamorphic content could be worth considering in creating awareness.
Your brand or product comes to life in a busy street or bus shelter. This is what a 3D Anamorphic Animation can do to your brand, helping to draw attention to create a lasting impression. This is one of the ways to create an immersive experience, bringing your brands closer to people visually.
An emerging trend in 3D Anamorphic animation offers you an opportunity to stop people, connect and create moments that are shareable to extend your reach far beyond physical locations.
This is a powerful tool to enhance your brand narrative, drive engagement and impact in an increasingly competitive market where everyone is screaming for attention.
From brand mascot, expressive texts, 3D motion design and CGI animation, They can be translated into an immersive experience of 3D anamorphic animation.
Table of Content
The article below is a comprehensive overview of how 3D anamorphic animation and content has evolved over the years, and the best practices that we observe throughout the years.
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Overview of 3D Anamorphic Content and Billboards
Benefits for Brand's Visibility
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Definition and Concept
How They Work
Key Technologies Involved
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Concept Development
Design Principles
Best Practices for Visual Impact
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Software and Tools
Integration with Digital Displays
Ensuring Realistic Visuals
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Site selection, viewing angle and distance tips
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Good things to consider while planning your marketing
Measuring Success
Introduction
Overview of 3D Anamorphic Animation
3D anamorphic billboards represent a revolutionary advancement in the advertising industry, combining cutting-edge digital technology with classic art techniques to create eye-trick, three-dimensional visuals.
These billboards use optical illusions to transform flat surfaces (digital screens or billboards) into dynamic scenes. It creates a sense of depth and space for the content to blend in with the urban environment. It is often used for brand engagement in public space to generate a high level of awareness, make an impression or even a statement.
Benefits for Brands Visibility
If you are a brand marketer looking for impact, 3D anamorphic billboards could be used as a unique opportunity to enhance brand visibility, capture target audiences’ interest, and reinforce a brand’s positioning and reputation in order to stand out from competition.
Great 3D anamorphic content can do more than just catch people's eyes on the street. If you make something really cool and fun to look at, people will want to interact with it. They'll take pictures and videos, and share them online.
This means your ad doesn't stay in one place - it travels digitally too all over social media. When people see their friends enjoying your 3D display, they'll want to check it out too. This helps spread the word about your brand without you having to do extra work. It's like having a big, exciting show that everyone wants to talk about and share.
This way, your ad keeps working even after people have walked past it on the street.
2. Understanding 3D Anamorphic Content
Fun Facts - Did you know?
The idea of tricking the eye with art goes back to Leonardo da Vinci's time!
Leonardo da Vinci, the famous artist and inventor who lived about 500 years ago, was one of the first to play with this kind of eye-tricking art. He made drawings that looked weird unless you looked at them from just the right angle.
One of his most famous tricks was a picture of a baby's face. If you looked at it straight on, it looked stretched out and odd. But if you stood to the side and looked at it from an angle, it looked like a normal baby! This was Leonardo's way of showing off how smart he was about how we see things.
This trick is called "anamorphosis." It's a fancy word that means making a picture that only looks right from one special spot. Today's 3D billboards use the same idea, but with motion graphics and animation to apply the same technique.
How They Work
3D anamorphic content uses clever tricks to make flat pictures look 3D. The special images and videos are made to look like they're popping out of the screen. This can work on big billboards or even on normal flat LED screens.
The trick is in how the image is projected from a certain angle and how it moves. When you look at it from the right spot, it seems like the image is coming to life right in front of you!
It's all about making the picture look just right so your eyes think it's really 3D. To do this, we use a special trick called 3D projection mapping. This helps us figure out exactly how the picture should look from different angles.
We make a 3D model of the screen and the area around it on a computer. Then, we use this model to plan how the picture should change as people move or look at it from different spots. This way, we can make sure the 3D effect looks good for everyone watching.
Key Technologies Involved
Key technologies behind 3D anamorphic billboards include:
3D Animation Software: Tools like Blender, Maya, and Cinema 4D for creating detailed and realistic animations. Our main tool to create this is Cinema 4D.
High-Resolution LED Screens: The best practice would be to use an L-shaped screen to have the best illusion. However, this can work on a singular billboard and flat LED screens too.
3D anamorphic content uses clever tricks to make flat pictures look 3D. The special images and videos are made to look like they're popping out of the screen. This can work on big billboards or even on normal flat LED screens.
The trick is in how the image is projected from a certain angle and how it moves. When you look at it from the right spot, it seems like the image is coming to life right in front of you!
It's all about making the picture look just right so your eyes think it's really 3D. To do this, we use a special trick called 3D projection mapping. This helps us figure out exactly how the picture should look from different angles.
We make a 3D model of the screen and the area around it on a computer. Then, we use this model to plan how the picture should change as people move or look at it from different spots. This way, we can make sure the 3D effect looks good for everyone watching.
3. Designing 3D Anamorphic Content and Animation
Concept Development
The process begins with understanding the brand's message and target audience. This involves brainstorming sessions, mood boards, and storyboarding to visualize the concept.
Design Principles
Key design principles include:
Perspective Control: Ensuring the illusion works from the intended viewing angle. There should only be 1 viewing angle that you have to decide.
Depth and Layering: Using layers to create a sense of depth.
Motion Dynamics: Incorporating motion to enhance realism.
Best Practices for Visual Impact
Simplicity and Clarity: Keeping the design straightforward to ensure the illusion is effective. Keep to 1 object that you are showing and take out or minimise the rest of the elements. The rest of the elements should exist only to support the main object that you are showing.
Contrast and Color: Using contrasting colors to highlight the 3D elements. Your object of interest should use a distinct color as compared to the background. For example, if your background is blue in color, your object could use a contrasting color such as red, orange, white to make sure it stands out.
Realistic Motion: Before getting too creative, it is always good to observe at how things move in real life. In animation best practice, it’s good to reference real-life motion before planning your animation. Referencing from real-life motion not only gives you realism and relatability, it also gives much more life to your animation after adding flair to it.
4. Technical Execution
Software and Tools
Popular tools for creating 3D anamorphic content include:
Blender: Open-source software for 3D modeling and animation.
Maya: Industry-standard for complex animations.
Cinema 4D: Known for its user-friendly interface, responsive and powerful rendering capabilities for commercial use.
Integration with Digital Displays
Ensuring the digital content integrates seamlessly with the physical display involves:
Resolution Matching: Aligning the animation’s resolution with that of the display.
Frame Rate Consistency: Matching the frame rate to ensure smooth playback.
Ensuring Realistic Visuals
Lighting and Shadows: Adding realistic lighting is key to making 3D billboards look real. Think about when people will see your ad most often. If it's mainly in the afternoon, make the light in your 3D scene look like afternoon sunlight.
For example, if your ad shows a car, the sunlight should hit it just like it would a real car at that time of day. The shadows should fall in the right places too. If the billboard faces west, the light in your 3D scene should come from the east, just like real sunlight would.
This trick makes your 3D object fit perfectly with the real world around it. It's like the object is really there, not just on a screen. Good 3D lighting will make a flat image pop out and look 3D with proper projections.
Texture and Detail: To make things look real, you need to use high-quality textures. Textures are like the 'skin' of 3D objects. They add tiny details that make things look lifelike.
For product placement, it's super important to have the best pictures of your product. The same goes for your logo and any other brand stuff you want to show. A good rule is to have pictures that are at least 2,000 pixels wide or tall. Bigger is even better!
Let's say you're showing a soda can. You'd want to see every tiny bump on the metal, the shine of the label, and even the little water drops if it's supposed to look cold. These small details make a big difference. They fool your brain into thinking it's seeing a real object, not just a picture.
Good textures can show the softness of fabric, the shine of metal, or the rough surface of concrete. The more realistic these look, the more convincing your 3D billboard will be.
Remember, people might see your billboard up close or from far away. Having high-quality textures means it will look good no matter where someone is standing. It's all about making your 3D objects look so real that people want to reach out and touch them!
5. Implementation and Deployment
Site Selection
Picking the right spot is key for a 3D anamorphic animation content to work well.
Look for busy areas where lots of people from your target audience go by. Also, think about where the 3D effect will look best. Start by figuring out the best angle and distance for people to see your 3D effect. This will help you choose the perfect location for your 3D anamorphic content.
7. Marketing and Engagement Plan
Good things to consider while planning your marketing
Social Media Integration: Plan your campaign with sharing in mind. Create a key message that ties in with your 3D anamorphic content and makes people want to tell others about it. Remember, the more shareable your content is, the more free advertising you'll get. A person taking a selfie with your cool 3D billboard and posting it online is like getting a personal recommendation to all their friends. Think about what would make you stop and take a picture if you saw it on the street. That's the kind of excitement you want to create with your 3D anamorphic billboard.
Timed Campaigns: Match your 3d anamorphic animation content with events or holidays to make it more relevant. Try creating content that is modular and flexible enough so you can easily readapt for different special occasions. This way, your brand can fit in with various events throughout the year. For example, your billboard could show holiday themes in December, but easily switch to a summer theme in July.
Measuring Success
Some of the key metrics to look at when you are creating a 3D Anamorphic content:
Viewership Metrics: Measuring the number of people who view the billboard.
Engagement Rates: Tracking social media shares and interactions.
Brand Recall: Conducting surveys to measure brand recall and sentiment.
Featured 3D Animation Work
Some of our recent 3D animation including anamorphic animation work
Why Choose Elevate As Your 3D Animation Company of Choice?
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Think of us as your internal team members; we are your creative partner who challenges your perspective at times. For every 3D animation and video produced, we do a thorough study about your business, the brand’s voice and what makes your audience tick.
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Our core team, with over 12 to 15 years of experience, brings a diverse skill set to the table, ensuring quality and creativity in every aspect of production.
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Elevate invests in the latest technology to deliver strategic, cost-effective, visually stunning 3D animations that set industry standards among agencies and creative production houses in Singapore.
Our Creative Process in 3D Animation
We start with a deep dive into your business objectives, challenges, and goals, brainstorming ideas that resonate with your audience and align with your goals.
Script and Planning
Design
Our design phase is where creativity comes to the fore, with mood boards for art direction, storyboards for animation development, character designs, and meticulous planning of every 3D element.
In this crucial phase, we bring your animated story to life, ensuring every movement and detail is rendered with the utmost precision and realism.
Animation
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Art Director
Jerly is a highly skilled Lighting Technical Director with over 13 years of experience in Visual Effects. His career has flourished in esteemed studios such as Industrial Light & Magic (Lucasfilm), DNEG, and MPC, including a significant two-year tenure in the UK. Jerly has played a pivotal role in creating stunning visuals for Hollywood hits like Jurassic World, Transformers, and Mission Impossible. Known for his expertise in 3D lighting and narrative enhancement, he is dedicated to pushing the limits of creativity and technical excellence in Visual Effects.
Meet The Core Team
We are all creatives in our own field and expertise to help produce your brand’s story in the most authentic way.
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Managing Director / Founder
I’m a creative professional that specializes in digital 2d, 3d animation and motion graphics. We haven’t met yet, but let's connect if you are:
- A marketer, brand manager who is looking to hire a creative angle for storytelling, animation, motion graphics, I work with many people like you.
- A marketer, brand manager who is looking to bridge communication gaps when entering a new market in the region, specifically in the Asia Pacific market in the form of brand playbook, sales kit and brand videos.
- An executive producer or creative director of an agency who is looking for a content production partner or cross-expertise.
If any of the above sounds like you, I work a lot with people like you.
I’ve spent most of my entire career in the space of animation, motion design and interactive content.
Click here to view my career highlights on LinkedIn. Let’s connect!
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Creative Producer
For the past 12 years in digital animation and production, I love to be working alongside clients in meeting their key metrics creatively, ensuring we have the specialised talents to work on each specific project. I believe that creativity and effective project management go hand in hand in order to achieve the results that are on-brand and high quality.
I have enjoyed working on various diverse creative animated projects for clients like Mandai Wildlife Reserve, NHG, SGX, Simmons and Lazada.
Who we work with
We work with forward-thinking brands to connect with you and shape the world around us.
What They Are Saying
“Thank you for putting us in the right direction from the start of planning to the execution of the project..”
“Great work within many constraints within the project. The team puts in a lot of thoughts in the discovery phase, taking the initiatives to tell us what would and wouldn’t work for our campaign.”
“Quality work and going the extra mile to understand what we are looking for despite the tight deadlines; it saved us a lot of time during the creative process.”
Some call us Video Production
or Animation Company
But at the heart of it, we are visual storytellers who work closely with people
and brands we believe in.
Be it 3D animation or other video production methods, what keeps us going is to create content that not only looks great, but also to co-create with you in order to deliver meaningful results for your investment.
HSBC Global Private Banking Immersive Dinner
National University of Singapore Brand Video
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From creating brand mascot, expressive texts, motion design and animation encapsulate the entire motion graphics discipline. We work with experienced, senior designers in each of the discipline to expand our creative services to supplement the team on larger-scale projects.
As such, we are able to offer clients our full range of design-driven solutions from small to larger scale projects. This too allows us to pivot easily if the needs change, which is critical in today's marketing strategies.
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Your brand awareness starts with how you position your brand and marketing campaign identity. More than just animated content and key visual for your social media, it deserves an identity that sets you apart from the competition.
If you are managing your marketing and brand's presence specifically in Asia Pacific region, we will be your creative partner ensuring story and visuals that will connect and relate with your target market.
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When it comes to your your business, audience, industry and brand, you know them the most.
We will be your partner in translating your words and vision into visual narrative that connects and creates an impression with your target audience.
You will be working closely with our creative director and account manager at every stage to ensure we deliver a brand video that everyone will be proud of.
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You are looking for a greater online presence to drive interaction and enhance your brand's visibility. Connect with your audience to inspire action and let us work closely with you to create content that not only stands out in the feed, but also creates a lasting impression for your brand.
A bespoke content in animation or illustrations could be a powerful and versatile tool for your engagement and growth.
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2D Animation will bring a different flair to brands that are looking to communicate in a certain way. This could include characters, texts, creatures and background that are moving in a two dimensional space.
Very much so like 3D, it has a different appeal to audience when it's done right.
Frequently Asked Questions About 3D Animation Companies in Singapore
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3D animation can enhance your brand storytelling through visually compelling content that stands out. 3D animations can bring complex concepts and products to life and create memorable customer experiences. They are highly engaging, helping to capture and retain audience attention, and can effectively convey complex information in a visually appealing manner, thereby giving your business a competitive edge in today’s visually-driven market. View our past work to see how 3D animation has helped our clients achieve their business goals.
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Yes, Elevate can create 3D animations for VR and AR applications. Our expertise in various mediums, including big screens, small screens, and virtual environments, extends to crafting immersive video and animations, as well as 3D products for both virtual reality (VR) and augmented reality (AR) platforms. This capability allows us to produce engaging and interactive 3D animations tailored for a wide range of applications.
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At Elevate, we employ cutting-edge technology in our 3D animation processes, including advanced software like Autodesk Maya and Blender for detailed modelling and animation of characters and products. We also utilise motion capture technology for realistic character movements and incorporate VR and AR tools for immersive content creation. Rendering engines like Unreal Engine and Unity enhance the visual quality of our animations, and AI elements streamline various animation aspects for efficiency and precision.
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The duration of a typical 3D animation project varies based on complexity, taking factors like project requirements and production workflow into consideration. Small-scale projects usually take about 4-8 weeks, while average-scale projects might span 2-3 months. For larger, more complex animations, the timeline can extend to 3-6 months or more. To get an estimate for a project you have in mind, enquire with us at hello@elevatefuture.com.
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Clients who come to our studio are encouraged to be deeply involved in the 3D animation process. We maintain a collaborative approach, conducting in-depth research into your business and objectives. This ensures that clients can provide input and feedback at every stage of creation, from the initial concept to the final product, ensuring the final product aligns closely with their vision and goals.
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Yes, Elevate offers revisions and edits on 3D animation projects. We aim to ensure that each video aligns with your project's key objectives and message. To this end, we provide 2-3 rounds of revisions, allowing for adjustments and refinements based on your feedback. This approach ensures the final product effectively meets your marketing and communication goals.
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The pricing for our 3D animation services depends on the complexity of the project. Basic 3D animations can start from as low as $2,000, catering to simpler requirements. For more detailed and lengthier projects, the cost can exceed $50,000. Each project is assessed individually to provide an accurate quote based on your specific needs and the intricacies involved in bringing your vision to life.