Animation vs. Live Action (Part 1)
(Source: Jemma Melvin, https://www.wyzowl.com/animation-vs-live-action/)
In 2023, it will be impossible to deny the power of video marketing. Video is everywhere you look--a deliberate strategy on the part of marketers who know that guerrilla marketing is most effective when consumers aren't aware they're being marketed to. To maximize your chances of success, begin by weighing your options: Animated and live action videos. In this article we will compare the look, cost and when it's best to use both types of videos in your marketing strategy.
How much do animated and live action videos cost?
When deciding to use video in your marketing strategy, one of the first questions is often about cost. Let's compare your options:
Animated Videos
Animated videos feature a number of elements. The usual process for an animated video starts with writing the script, followed by storyboarding and then animation. Voice-overs, music and sound effects are typically added later along with amendments and revisions at each stage before finalizing the product. We recently evaluated the cost of animated videos across the industry by contacting 242 explainer video production companies to enquire about their pricing and turnaround times.
If you choose to create an animated video, you face a decision. Are you going to assemble a team of freelancers or go for a company/studio? If you choose freelancers--their skills, budget, and quality can vary. If your budget is tight, this could allow you to work with people who have lower prices. But you have to take into account your own time: if you take on the role of project manager, the hours spent organizing and managing are a cost.
If you choose to hire a company to make your video, you can give them more control over the project. However, this means that you will need to manage the project from a distance. If you decide on this option, it is important to shop around for the best price. Some companies offer fixed prices and turnaround times whilst others charge on completion.
Live Action Videos
Live action videos have a different process from animated videos. To begin, you must have a script and storyboard. You can either write the script yourself or hire someone to do it for you. Then you film your video using location, cast, insurance, props, wardrobe, and set. Finally, you have all your post-production elements--editing, music, sound effects and extra graphics. But if time and money is tight, it's possible to shoot a DIY style live action video in just a couple of days.
A major benefit of live action is that you can take advantage of things you already have. You can use your home or workplace as a setting and rope your friends and colleagues in to act as extras. This will avoid expensive changes further down the line. So the cost depends on what resources you can utilise, and what you need to source. After weighing these up, you can budget accordingly.
