Health Promotion Board, Singapore

Working with my team, I directed a playful spot for Singapore's Health Promotion Board campaign through Little Red Ants and DDB Singapore. The spot was aimed to generate public awareness that taking antibiotics will not kill the flu viruses.

The challenge was to capture the essence of the pill and taking it further into a believable, living character that speaks.

The campaign was displayed across television channels, cinema ads and billboards across Singapore.