Martell N’oblige - 3D Anamorphic
Martell aimed to elevate its N'oblige lineup through a captivating advertising campaign. The objective was to captivate and engage consumers in a crowded marketplace, enhancing brand awareness and perception. To achieve this, Elevate, in partnership with JCDecaux, was tasked to create an innovative visual experience that would stand out in the competitive spirits market.
Our Approach
Elevate crafted a 15-second 3D animated visual for Martell's N'oblige lineup, starting with a focused storyboard to capture the essence and narrative effectively. Through detailed 3D modeling and texturing, the team created realistic and engaging visuals. The process culminated in animating these elements into a dynamic, immersive 3D anamorphic video, which was then prominently displayed across Singapore's bus shelters, capturing the attention of viewers with its innovative execution.
Applications
The 3D anamorphic visual technique used in the Martell N'oblige campaign demonstrates a versatile application potential beyond bus shelter digital displays. This technology can be effectively utilized across a variety of screens and projections such as indoor digital screens (In malls, airports, and other indoor spaces) and other outdoor digital displays like LED billboards and building facades, offering unique opportunities for brands and organizations to engage with their audiences in diverse environments.
The Result
This dynamic creation was skillfully brought to life and showcased across 100 locations on Singapore's bus shelter digital screens. The result was a fusion of art and technology, leaving an indelible mark on viewers and elevating brand awareness to new heights.