NUS CEE Brand Video
National University of Singapore was launching a new course in coastal protection and climate change (CEE) as it was seeking to create greater impact and awareness to the prospective students, highlighting the meaningful career they will have in the future as well as the impact to the environment.
Motion graphics is a great medium to connect and communicate this newly launched course in a way that’s easy to understand by showcasing the course’s activities with some graphical elements.
Styleframes
The campaign aimed to increase awareness by highlighting the impact and benefits of the course. Instead of a traditional corporate video, which requires extensive preparation, we proposed a new approach: a motion graphics brand video that combined mixed media with kinetic typography animation. This modern and short format is not only cost effective, but also appeals to the young generation, the prospective students.
Styleframes are representation of how the final animation will look like.
Styleframes give you an overview of look and feel of the video that we are about to create.
