3D Anamorphic animation - Advanced Remanufacturing and Technology Centre (ARTC)
3D anamorphic content for A*Star's AI Centre of Excellence that was inaugurated by Ministry of Trade and Industry.
The centre aims to drive AI innovation by manufacturing companies.
It offers an immersive space for testing and demonstration.
Our Approach
The 3D animated visual, starting with a focused sequence storyboard to capture the essence and narrative effectively, deciding on the most important factor to capture the attention of the visitors the moment they step into the facility. Through detailed 3D modeling and texturing, the team created realistic and engaging visuals. The process culminated in animating these elements into a dynamic, immersive 3D anamorphic video, which was then prominently displayed at the newly installed L-shaped screen near at the entrance of the facility. This is to give a glimpse of what the visitors are about to experience inside.
On-Site Display
The 3D anamorphic is used to create an illusion of the objects coming to life for an immersive experience and realism. This technology can be effectively utilized across a variety of screens and projections such as indoor digital screens (In malls, airports, and other indoor spaces) and other outdoor digital displays like LED billboards and building facades, offering unique opportunities for brands and organizations to engage with their audiences in diverse environments with ample interaction space.