Assemble Your Magic Heroes
A brand video to highlight Magiclean’s brand superiority, strengthening its brand image as a gold standard for hygiene and protection.
The brief was to create a visual impact of cleaning and disinfecting graphics representation showcasing the products use and superiority.
Our Approach
The task was to make a short 3D animation. It shows Kao's Magiclean products as heroes. The animation was only 15 seconds long. The challenge was to show why Magiclean is superior than other brands.
Before making the animation, a lot of study was done. Each Magiclean product was looked at closely.
This helped us to create hero characters that our target audience can relate to.
At the same time, the study also looked at different types of germs. The challenge was to design germs that look so organic and dirty, yet we had to make them entertaining for the audience. The germs design was also intended to highlight each of the product’s USP.
This 3D animation helps to show what's special about each product in a different form.
It also helps tell a short story to drive awareness in 15 seconds.
STORYBOARD
3D Character Animation
3D character mascot or animation for a brand can significantly enhance your marketing campaign and audience engagement. A well-designed animated mascot serves as a memorable visual representation of the brand, helping to create a strong and lasting impression on consumers.
Animated character can bring personality and charm to marketing campaigns, making the brand more relatable and appealing to its target audience.
In this case, Magiclean uses characters to highlight its superiority and its gold standard in hygiene and protection for family.
The Result
Creating a good content with savvy strategy, it can drive your brand awareness and boost impressions.
Within the first week of its video launch, it drove more than 20k impressions on the social channel.
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